I accept that music in salsa clubs is too loud. I know to wear earplugs, or to just never go back. What I do not accept is whenever a new group decides to try to start a Latin dance in my area, the music is cranked up above safe decibel levels, without fail. When the DJs are asked to turn the music down, they won't do it, or they just turn it back up immediately. The dancers leave, the customers leave, and subsequent dances flop, so the dances go away and about six months later somebody else will get the bright idea to have a Latin dance here... they crank up the music... we don't like it... dances flop... (lather, rinse, repeat). To clarify: I'm not talking about setting up dances in clubs. I'm talking about more intimate coffee house and restaurant settings where these guys set up huge speakers and blast the music. This happened, again, a couple of weeks ago. Seeing as this is at least the third time this has happened recently, I wrote the leader of the organization who hosted the last dance here. It was a polite e-mail letting him know that people walked out and warned their friends who were on their way not to bother coming because requests to turn the music down were ignored. I told him that an event would be successful here if the music were still loud, but not painfully loud. I volunteered to help promote their future dances if the music would not be so loud. Here was most of his reply: "That’s what Latin music is; its loud and fun. I think our attitude towards dancing is different and this is where we will have some differences.... I really am sorry to hear that your students and friends had to turn back but we had a great time. If the music is too loud in the future maybe you could bring some cotton balls and put it in your ears. I hope you don’t feel that I am being unreasonable but I have to keep everyone happy. " This is not the first time somebody has told me that, basically, "real" Latin music is not real unless it is played loudly. My question is this: "Why does loud=authentic?" My second question is: "Why ignore requests to turn it down?" Can you guys help me understand this? Is there a compromise to be found? I just don't understand it at all. If people are not supporting your event and a simple change is to lower the volume, why refuse to do it? Additionally, these volume levels cause permanent hearing damage. Why do this to people?