I just wondering if someone can give me a feel for who I was speaking to on the phone. We have an internet customer that needed help with their site, and they put me on conference call. Spoke with them for a minute and then they said let's get "Lord John" (John made up) to talk about his vision for the site. So then I'm listening to a Lord tell me their plan. I have to say I have never spoken with a "Lord" nor do I know how to address them. Can I just call him John? Or do I have to say Lord John every time? Is this person likely wealthy, or could they just have a title but otherwise be middle class?