Interesting. My DW and I know the Odells and we have done a number of their comps. I had thought they had retired. (They were both severely injured a couple of years ago in a home-invasion robbery.) So here's the short answer: It's not the peak of competition. They do put on a fun event; as others have surmised, there are usually side trips, dinners, and other activities included in the package price. They work very hard to try to get people from different studios or clubs to socialize. It may not say so in the package, but they do take am-am entries. My DW and I have danced many am-am heats at their events, as well as pro-am. Usually our competition has been other am-am couples from our own studio, although there is one studio in Mississippi that has a very good am-am couple in our age category. They will put in an event for just about any dance you want to do. The most competition is in American style; there isn't much competition in International. There are five adult age categories, and two juniors. They also have as part of the standard event schedule some C&W dances, as well as something they call "social ease" where you have to dance on a ridiculously small floor space. Students can win a bit of scholarship money in social ease. They have rather extravagent prizes for top student and so forth, and usually there's some kind of trophy or plaque for everybody. I was a little surprised at the "students will not know how much money teachers make" line. At every one of their events I've ever been to, there was a very public awarding of the teacher prize money at the end of the event. (When we used to go to their events, we required that our teacher take whatever money she won and put it in her bra. We tried to get Tom Odell to count out her money in ones, but he never would do it. ) Lowdensboro, or however it's spelled, is near Montgomery. They have a huge house there. I've never been there, but supposedly they throw one heck of a Christmas bash. I do not know what the deal is with their "this is not dancesport" bit. Apparently there is a backstory, but I haven't heard it.