Hi Craig Inners! Welcome. 8) And congrats on the new site.
On DF, websites are over in the websites forum (so I'll move yours over there, if that's okay. 8) ) But another good way to get the word out here in DF is to participate regularly, and include you website in your signature line (which you can edit in your profile.) That way, every time you post something, your website gets posted, too.
Just in general, if your chapter has a few computer savvy folks with free time, you might want to set up a link exchange with some other dance websites out there. A lot of the sites you find online are very nice about exchanging links -- you post their link on your site; they post your link on their site. It's a win-win.