Is ballroom dancing recession-proof?

DanceMentor

Administrator
I'm making the assumption here of the scenario where we have a significant recession that last for several months or even years. I'm wondering how resilient ballroom dancing will be during this time.

I don't want to present myself as an expert on depressions, but I was reading a little bit about the Great Depression. It seems that during that time much of suburbia did pretty well comparatively speaking, and there were many people who went on with their lives without the significant impacts that were felt elsewhere.

I know port cities, and industries with heavy industries like steel or especially impacted. Port cities were impacted because global trade dropped. And the steel industry was hit because new construction was down.

I know that many landlords and property owners during that time lost out, but much of the middle class in suburbia we're able to weather the storm and even paid lower rents, or purchase houses at a lower price. Now there's also became quite frugal.

But dancing also has a history of growing or starting a new trend during such times. As the Great Depression war on, the era of swing dance came out of it. The early seventies weren't such a good time either, and people went to the Disco and the hustle was a thing. These aren't exactly Ballroom dances, but they show that dancing was an important part during these times.

Of course, this time is different because we also have an endemic. That being said, I'm aware of a few dance studios already that are making considerable money, and they are in suburbia.

Looking back at the 1918 epidemic, there were cities who banned dancing in the 20s, but I couldn't find much information about suburbia, and probably the dynamic was a little different then.

Epidemics aside, dancing can be a fairly economical way to get exercise and provides a social outlet for people. Perhaps expensive private lessons might not be for everyone, but group classes and small gatherings might be something that is both viable and popular.

People may put off their big vacation trip, or purchasing the luxury item, and just choose some things that are nearby like dancing to keep them happy while they're waiting for better times to come.

Finally, commercial real estate prices may very well tank. Perhaps some dance studios will not be able to uphold the terms of their lease due to having fewer customers, but this might be something that is quite solvable because they will be able to turn around and rent space well under today's market value. In other words they might be able to get bigger spaces and make dancing even more accessible.
 
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Entertainment tends to do well in economic downturns; when people have more time, there's less opportunity cost to the time spent on entertainment. That said, expensive private lessons might not do as well.
 
I don't think pro-am as it's currently structured is recession proof (quite the opposite). I do think social dances (salsa, swing, etc) would do well in a recession if we weren't dealing with a pandemic that makes people fearful of touching each other. Just my 2 cents. Someone could probably do the research and see how ballroom did during the various recessions throughout history to give a more data-driven answer.
 
I don't think pro-am as it's currently structured is recession proof (quite the opposite). I do think social dances (salsa, swing, etc) would do well in a recession if we weren't dealing with a pandemic that makes people fearful of touching each other. Just my 2 cents. Someone could probably do the research and see how ballroom did during the various recessions throughout history to give a more data-driven answer.
I think most Studios and teachers have loyal students that have been with them for years, and once the students are presented with a relatively safe plan for returning, they will return. I think this is already happening already.

Big competitions taking place in hotel ballrooms probably are going to take a little more time to come back. Heats with 12 or more couples on the floor all from different locations maybe a little less workable. I could see some competitions be done with only a few spectators and live streaming it.

My heart aches for social dancing to. I'm not sure this is going to be very viable to any significant degree for a while. I think smaller groups of people in well-ventilated areas will probably not be a big problem. For example there are some guidelines where they say groups of 10 or less or even 20 or less are allowed.

But there's a pretty good chance that Studios will be able to get some larger spaces. Commercial rent prices are dropping. So perhaps there will be some big ballrooms where people can maintain spacing, and there will be some good planning in terms of the ventilation.
 
I mostly agree with you with the exception that no matter how loyal students are to a studio, pro-am is an expensive luxury and if students lose their jobs or take pay cuts in a recession then their dance lessons will soon follow.
 
I mostly agree with you with the exception that no matter how loyal students are to a studio, pro-am is an expensive luxury and if students lose their jobs or take pay cuts in a recession then their dance lessons will soon follow.
That's true. And in some areas I think certainly they will be some students who have to stop taking lessons. Just looking over the history of recessions, often people in suburbia, perhaps on the higher end of the middle class, have historically done reasonably well. but of course we have never been exactly here before so there's no way to know for sure.
 
I know many competitive dancers who’ve talked and have said with everything they’ve seen going on in the world - the idea of spending 30k a year on dancing seems ridiculous now.
 
But there's a pretty good chance that Studios will be able to get some larger spaces. Commercial rent prices are dropping. So perhaps there will be some big ballrooms where people can maintain spacing, and there will be some good planning in terms of the ventilation.
Yes. In the longer term, increasing population density has increased the cost of space, which is at least bad for standard and smooth. If some distancing becomes normal, cutting the cost of indoor space, that could help.
 
Hobbies that cater to the 1% will do okay. I see the studios in my town, the indie studios are not really doing the things that the big studios are: virtual mini matches, virtual team matches, virtual showcases.

Yes there may be a dip, but the expensive studios will do okay.

Also, I just found out that during the Great Depression, while there was suffering in the working poor, the suburbs didn't suffer as much. It's an unequal nation. Hence the riots.
 
But there's a pretty good chance that Studios will be able to get some larger spaces. Commercial rent prices are dropping. So perhaps there will be some big ballrooms where people can maintain spacing, and there will be some good planning in terms of the ventilation.
That might not be as simple as it sounds. The studio I go to has another year and a half on the lease.
 

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