March 30, 1946
Spade Cooley, whose Western band has reigned at Riverside Rancho for three years, leaves this week end to state a stanza at the Western Palisades on Santa Monica Pier. (Note didn’t debut set up until Sept 8. See Billboard Sep 28, 1946)
Cooley moved from Riverside Rancho because it only held 2,000 patrons. According to one source, the Santa Monica "terpery" held 10,000 patrons.
June 1948 Cooley begins hosting Saturday night variety show Hoffman Hayride on Channel 5 KTLA-TV (broadcast initially from the Santa Monica Ballroom). The show became a mainstay of Southern California TV. Frank Sinatra, Bob Wills, Bob Hope and other major stars routinely from the area stopped by appearing along with acrobats, comics, singers, athletes, and actors.
As a KTLA ad put it, "Spade Cooley's formula for a show with top musical entertainment, a dash of western flavor, and a good sprinkling of comedy has proven to be just what the viewers ordered."
Oct 30, 1948 Cooley still doing terrific business at Santa Monica Pier Ballroom.
Feb, 1952
At present, three pop danceries, three h.b. and Western terpalaces and three independent bands are vying for interest of the dancers among the 1,250,000 TV set owners in the vicinity covered by seven local TV outlets.
Newest rustic dancer to pitch a local TV-er is Marty Landau’s Riverside Rancho, from where KNBH will do a one-hour coverage Saturday nights, starting February 16 (9:30 p.m. PCT), featuring Spade Cooley’s band with a girl singer.
Cooley’s Decca recording crew still remains the topper in the dancer-TV competition. Cooley, who pioneered the Saturday videocast from his own Santa Monica dancery, remains among the top five preferred rating shows in the area. Larwence Welk, from the near-by Aragon Ballroom, Lick Pier, Ocean Park, has. Like Cooley, a fully sponsored show Friday nights over KTLA-TV. Horace Heidt and his band on KLAC_TV from Heidt’s Tianon Ballroom, Southgate and Cliffie Stone and his Western entourage from El Monte dancery Saturday over KLAC-TV.
La Monica (yet another name for the same place, far as I can tell) hosted many national radio and television broadcasts in the early days of networks before it was turned into a skating rink in 1958. The largest skating rink in Southern California, if not the entire state, it entertained thousands of skaters for the next five years. However, in 1963, the building was suffering from so much structural damage, it had to be torn down.
Not sure when exactly Cooley left. I seem to remember he had a seven year lease?